The way we engage with content on Instagram is constantly evolving, and staying ahead of the curve is essential for maintaining a strong presence. One of the most significant recent changes is the platform’s shift from the classic square (1:1) format to the more vertical 4:5 aspect ratio. This update is a game-changer for content creators, brands, and businesses looking to capture attention in an increasingly competitive space.

In this blog post, we’ll dive into the details of Instagram’s new feed format, why this change matters, and how you can quickly and easily update your posts in Canva to keep your content looking polished and professional.

What Is the 4:5 Feed Format?

Instagram’s 4:5 aspect ratio, or 1080 x 1350 pixels, is a vertical format that takes up significantly more space on a user’s screen compared to the traditional square format. While square posts were Instagram’s signature for years, the 4:5 ratio aligns more closely with how users naturally interact with content on mobile devices.

This change signals Instagram’s commitment to prioritizing vertical content, offering creators and brands more visual real estate to engage their audiences.

Why Did Instagram Make This Change?

Instagram’s decision to prioritize 4:5 posts stems from several key trends and factors:

1. Mobile-First Experience

Over 90% of Instagram users access the platform on mobile devices. A taller post format fits better on vertical screens, making the 4:5 aspect ratio a natural choice.

2. Maximizing Engagement

Taller posts take up more space on the feed, reducing distractions from other content. This increased visibility often translates to higher engagement rates.

3. Alignment with Stories and Reels

Instagram has been pushing vertical content for some time, as seen with Stories and Reels. The 4:5 format bridges the gap between these features and the traditional feed, creating a more cohesive experience.

4. Modern Aesthetics

The 4:5 aspect ratio feels more contemporary, aligning with the sleek, high-quality visuals that Instagram users expect today.

Why the 4:5 Format Is Better for Your Content

If you’re wondering whether this change is worth embracing, here are some compelling reasons to make the switch:

1. Increased Screen Space

The 4:5 ratio takes up approximately 78% more screen space than square posts, making it harder for users to scroll past without noticing.

2. Enhanced Storytelling Opportunities

With more vertical space, you have room to add compelling visuals, text overlays, and call-to-actions that capture attention and convey your message effectively.

3. Algorithm-Friendly

While Instagram hasn’t explicitly stated that 4:5 posts perform better, updated formats often align with algorithmic preferences. Staying on-trend can improve your chances of being featured in explore pages and feeds.

4. Consistency Across Content Types

By adopting the 4:5 format, your feed posts will visually complement your Stories and Reels, creating a more cohesive brand presence.

How to Update Your Posts to 4:5 in Canva

Updating your posts to fit Instagram’s new format is incredibly simple with Canva. Follow these steps to transform your content:

Step 1: Open Your Canva Project

Log in to Canva and select the design you want to update. If you’re starting from scratch, choose the Custom Size option.

Step 2: Adjust the Dimensions

Set the size to 1080 x 1350 pixels, the exact dimensions for the 4:5 ratio. This ensures your design will fit perfectly on Instagram’s feed.

Step 3: Rearrange Your Elements

After resizing, you may need to adjust text, images, and other design elements to fit the taller layout. Use Canva’s drag-and-drop tools to reposition everything easily.

Step 4: Preview Your Design

Before downloading, preview your post to ensure all elements are aligned and visually appealing. Look out for any text that might be cut off or important visuals that need resizing.

Step 5: Download and Post

Download your updated design in high resolution and upload it to Instagram. Your post is now optimized for maximum impact!

Tips for Designing 4:5 Posts in Canva

To make the most of the 4:5 format, consider these design tips:

1. Use the Extra Space Wisely

Fill the vertical space with engaging visuals, bold headlines, or call-to-actions that draw users in. Avoid cluttering your design.

2. Focus on the Top Third

Instagram’s feed often crops posts to the top third before users click to expand. Ensure the most important information is visible in this section.

3. Choose High-Quality Images

Taller posts can highlight flaws in low-resolution images. Use crisp, high-quality visuals to maintain a professional look.

4. Incorporate Brand Elements

Use your brand’s colors, fonts, and logos to create consistency across your feed. This is particularly important for maintaining a cohesive aesthetic.

5. Experiment with Templates

Canva offers a variety of pre-designed templates specifically for Instagram posts. Start with a template and customize it to fit your brand.

How This Update Impacts Your Content Strategy

Switching to the 4:5 format isn’t just about resizing your designs—it’s an opportunity to rethink your content strategy. Here’s how you can leverage this change:

1. Batch-Create New Content

Dedicate time to updating old posts and creating new designs in the 4:5 format. Canva’s batch-creation tools can save you hours of work.

2. Test Engagement Rates

Compare the performance of your 4:5 posts with older square posts to see how the new format affects your reach and engagement.

3. Optimize for Mobile

Ensure your captions and visuals are mobile-friendly. Avoid tiny text or elements that are hard to see on small screens.

4. Stay Consistent

Maintain a consistent visual style across your posts, Stories, and Reels to build brand recognition and trust.

Conclusion: Embrace the 4:5 Format to Stay Ahead

Instagram’s shift to the 4:5 aspect ratio is a clear signal that vertical content is the future. By adopting this format, you can take full advantage of the platform’s focus on engaging, mobile-first designs.

With tools like Canva, making the switch is easy and accessible for everyone. Whether you’re a seasoned designer or a social media newbie, updating your posts to fit the 4:5 ratio will ensure your content looks professional, modern, and ready to stand out in a crowded feed.

So, what are you waiting for? It’s time to embrace the change, refresh your designs, and watch your engagement soar! 🎉