(from someone who’s not a tech girl, just a branding-obsessed mom trying to run things smoothly)

There’s this one tool in my business that quietly does its job every single day without asking for anything in return. It doesn’t complain. It doesn’t break. It doesn’t even ask me to update it every two minutes.

It just works. Every day. Like a quiet little engine running in the background.

And I don’t talk about it enough.

That tool is Flodesk.

Now before you think, “Ale, are you seriously writing a love letter to an email platform?”—yes. Yes I am. But hear me out. This is not a pitch. I don’t need you to buy anything. I just want to walk you through how I actually use this tool in real life, running a creative business, raising a family, building courses and digital products, and trying to stay human through it all.

So if you’ve ever felt overwhelmed by email marketing or unsure if it’s even worth your time, this blog is for you.

Let’s dive into the three biggest ways Flodesk has made a difference in my business—and what I’ve learned along the way.

1. I Looooooove the Design (and the Simplicity)

Let’s be honest—I’m a visual person. I’ve worked in branding and design long enough to know when something feels right. And Flodesk? It nailed that feeling the moment I logged in.

Why Design Matters

When people talk about email marketing, they focus so much on open rates, click-throughs, funnels, and conversion. That’s important, sure—but they skip the part that really matters to people like us: how it feels to send and receive the email.

Before Flodesk, I was trying to design emails on platforms that felt clunky and outdated. Everything looked corporate and rigid. I couldn’t make anything look like me without hacking code or fighting with weird layouts.

Flodesk changed that.

What I Love Most

• Templates that don’t feel templated. Every layout is elegant, modern, and ready to use. They feel like a clean Pinterest board brought to life. You can choose one and instantly make it feel like your brand.
• My brand, baked in. I saved my fonts, colors, logo, and visuals right into my account. So every email I create—whether it’s a freebie delivery or a long personal note—automatically looks polished.
• I don’t dread sending emails anymore. Before, it felt like a chore. Now, it’s a creative break. I light a candle, play music, open Flodesk, and actually enjoythe process.

Even better? I get messages from subscribers saying things like:

“Your emails are always so beautiful.”
“It felt like a magazine in my inbox!”

That tells me something really important: when your visuals match your message, people notice.

2. Automations Are My Secret Weapon

(So I Can Stay Focused on What Actually Matters)

I used to think automation was for people running huge businesses with teams and tech support. I told myself things like:

• “I’ll automate once I have more products.”
• “I’m not ready to set up a whole system.”
• “It sounds complicated—I’ll just email manually for now.”

Spoiler: I stayed stuck longer than I needed to.

What Changed

Once I realized I was repeating the same tasks over and over (sending the same PDFs, replying with the same next steps, explaining the same things to new subscribers), I knew something had to change.

So I decided to try just one automation in Flodesk: a simple freebie delivery workflow.

And the moment it worked—on its own—I was hooked.

How I Use Automations Now

Here’s how Flodesk is saving me HOURS every week:

💌 Freebie Delivery

When someone signs up for my “3 Steps to Launch Your Website” video, they instantly receive a beautifully branded email with the link. No need for me to lift a finger.

Bonus? They also get tagged with their interest, so I can keep track of what brought them in.

🛍️ Evergreen Product Funnels

I’ve created email sequences that guide potential buyers through my website templates, digital bundles, and even my coaching offers. The emails do the nurturing for me—offering value, answering FAQs, and building trust.

People have purchased from me weeks after signing up, and the only thing I had to do was write those emails once.

It’s personal. It’s beautiful. And it’s automatic.

Why This Matters

Because when I sit down to work, I’m not lost in a sea of follow-ups and reminders.

I know my people are being taken care of.

That mental space? Priceless.

Instead of worrying about what I might be forgetting, I can focus on:

• Designing something I love
• Writing content that matters
• Recording videos for my audience
• Or heck—closing my laptop early and picking my kids up for a surprise ice cream date

That’s the kind of freedom I want more of. And Flodesk is part of how I get it.

3. Things I Learned (That I Had to Learn the Hard Way)

Nobody handed me a manual when I started using Flodesk.

I just jumped in, made a few mistakes, fixed them, and slowly figured out what works for my kind of business.

So I’m sharing these with you, hoping they save you time (and stress):

🟡 Start Small

Don’t wait until everything’s perfect. Create one welcome email. Add one link to your freebie. You can build on it later.

🟡 Tag Everything

Even if it feels silly. Tag people based on how they came into your world. It makes your follow-up emails more thoughtful and way more effective.

🟡 Automate the Repetitive Stuff

If you’re answering the same question more than twice—turn that into an automation. Make it part of your system. You’ll thank yourself.

🟡 Speak Like a Human

I stopped trying to sound like a business textbook in my emails. I write like I talk, and that’s when people started replying. That’s when real connection started happening.

🟡 Revisit Your Flows Every Few Months

This one’s easy to forget. But check your workflows every few months to make sure links work, offers are still relevant, and the tone still feels like you.

🟡 You’re Allowed to Tweak

Your business evolves. So should your emails. If something’s not converting, don’t panic—adjust, rewrite, play with subject lines, or try a new angle. You’re not stuck.

Bonus: A Few “Pro” Tips That Helped Me

Here are a few extra little tips I swear by:

I treat my email list like a VIP table at an event. If I’m going to send something, I want it to be valuable, personal, and beautifully presented.

I keep a Google Doc with email templates and subject lines that have worked well—so I don’t start from scratch each time.

I schedule time once a month to look at email performance—not obsessively, just to see what’s working.

Final Thoughts (aka: What I’d Tell You Over Coffee)

Here’s the truth:

Email marketing used to intimidate me.

But now it’s the backbone of my business.

And I didn’t get here because I followed a blueprint or hired a tech wizard. I got here by trying one thing at a time, staying consistent, and choosing a tool that actually felt good to use.

So no pressure. No “you need this to succeed” speech.

Just me, sharing what’s been working, in case it helps you take your next step.

Because that’s what we’re all doing, right? One step at a time.

If you’re just getting started with email, or you’ve been avoiding it for too long (like I did), here’s my encouragement:

✅ Pick a freebie you love
✅ Write one email that feels like YOU
✅ Set up one workflow
✅ And hit “send”

Then celebrate that. That’s growth. That’s leadership. That’s building a business on your terms.Let’s make 2025 the year you grow your business through blogging!