November 13, 2025

I used to wonder why my website wasn’t converting until I discovered the 3-second rule. Here’s how three heartbeats changed everything about my site—and my business.

read more

November 7, 2025

Broken links hurt your SEO and your client experience. Here’s how to spot them fast using a free tool like Dead Link Checker and what to do to fix them.

read more

Peek inside my real-life Flodesk setup and how I use it to simplify email design, automate my workflows, and stay connected to my audience—without the overwhelm. Here’s what’s working (and what I’ve learned along the way).

May 6, 2025

read more

January 31, 2025

Ditch the algorithms! Email marketing gives you direct access to your audience, higher engagement, and more sales. Learn how to build, nurture, and convert with emails that work! 🚀

read moreread more

Instagram’s new 4:5 feed format is here, and it’s changing the way posts stand out in your audience’s feeds. Learn why this update matters, how it can boost engagement, and the easy steps to update your designs in Canva. Stay on-trend and ensure your content grabs attention with these expert tips and tutorials!

January 21, 2025

Ale Merino working in her computer in the counter of her kitchen

January 17, 2025

SEO helps your business get found online by boosting visibility, attracting the right audience, and driving organic traffic—no ads needed! Learn how to make SEO work for you with simple, actionable steps.

read moreread more

Blogging in 2025 is more than just sharing ideas—it’s about creating lasting impact for your business. Learn how blogs build trust, attract your dream clients, and guide readers to take action. Discover 3 actionable tips to craft the best blog posts.

January 10, 2025

Image of Ale Merino smiling with a background of pieces os paper with the legend of New in the Blog